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Why are there small charges on my Google Ads Account that don’t match up with any keywords? 0 Recommended Answers 0 Replies

Hi there! I’ve recently started managing the Google Ads Account for the company I work for, and this is not my field of expertise! I’ve asked in here before about certain charges and got some very helpful responses, but this one’s a bit different: On the 19th of March, there were 15 impressions and 3 click-throughs on our Ad Campaign. Keyword “A” has one clickthrough (£0.42), keyword “B” has one clickthrough (£0.90), total £1.32 for these two words. The charge for this day is £1.44. There appears to have been another click later on in the day, for £0.12, but I can’t figure out what keyword this has been on as there’s only two keywords showing with one click each!On the 24th March, there were 32 impressions and 6 click-throughs on our Ad Campaign at a cost of £3.41. Keyword A has 5 click-throughs for a total of £3.24. There’s no other keywords showing with any clicks, however there appears to have been one more click at £0.17 recorded. Why can’t I see which keywords these 12p and 17p clicks are from? I’ve attached a picture showing the information from the 24th of March.Thank you so much in advance for your help. 

Details

HiClick on the campaign and then Simply go to your keyword settings -> search keywords as shown down to see which keywords are getting clicks/impressions .hope this helps regards 

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