please note, google-ads are part of a highly competitive dynamic auction –high quality and high bids are required to win in the auctions, to be seen —
to gain an impression.
first, consider trying some basic troubleshooting:https://support.google.com/google-ads/troubleshooter/1711301
consider at least the following:- verify account and ad/campaign details with respect all google’s policies;- verify the campaign is enabled;- inspect all scheduling details;- verify location-targeting is not too narrow, nor too broad;- verify the bid is high enough to win in the auctions;- verify the budget is high enough to cover all auction bids;- verify the payment-profile and verify there are no payment issues;- verify all bills are paid in full — which may take five-days to process;
for smart-mode-accounts, only:- carefully inspect search-phrases, which also help determine targeting;
also, only for smart-mode-accounts:https://support.google.com/google-ads/topic/9024773https://support.google.com/google-ads/topic/9024881https://support.google.com/google-ads/topic/7653459 for expert-mode-accounts only:- remove all report filters, before any analysis;- update all report date-ranges and include today;- verify keywords and ad-groups are also enabled;- verify all other targeting details are not too narrow;- verify audience-size is not too small; e.g. age, gender, remarketing, etc.- verify device settings are not too restrictive; e.g. desktop, mobile, tv, etc;- verify all location-targeting settings and details are not too narrow;- verify all location-targeting settings and details are not too broad;- verify all placement-settings, especially overly narrow managed-placements;- verify all bid-modifiers; e.g. device, audience, location, etc.- for search-ads, also check the ad-preview-and-diagnosis-tool;
also, only for expert-mode-accounts:https://support.google.com/google-ads/answer/6146252https://skillshop.exceedlms.com/student/catalog/list?category_ids=53-google-ads
for youtube promotions, google may check the entire channel, at any time.
otherwise, simply wait at least one full business-week before any conclusions.
otherwise, google may be contacted:https://support.google.com/google-ads/contact/performance_none