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Monetized playbacks went down to zero so did cpm rate! 0 Recommended Answers 0 Replies

Last month was my highest ever monetized playback’s, and revenue that my channel has seen since 2007, yesterday while I was checking YouTube analytics I noticed my revenue going down and monetized playbacks disappearing before my eyes… from 9-14-2020 they 9-29-2020 all my monetized playbacks for that period went to zero… I had upwards of 100k to 200k wiped clean for no reason… my cpm went from being very high. To zero for that entire time period…no one can explain to me why this has happened!! I will continue to find out why even if it means bringing in legal help… two photos attached… I screened shot it after I noticed it disappearing 

Details

Tl;dr: We confirmed your finalized earnings are accurate, and for most channels, this large discrepancy between estimated and finalized revenue is from filtering out invalid ad traffic from your channel at the end of the month. The corresponding ad spend was refunded back to the advertiser. We also confirmed the invalid ad traffic was identified and filtered out correctly as part of ongoing improvements to better detect invalid activity. While estimated and finalized payments are expected to be different, we realize such a significant drop can feel alarming or confusing, so we’re working to improve YouTube Analytics to filter out this type of invalid ad traffic on a more regular basis throughout the month (vs once at the end of the month). Background on invalid ad traffic Invalid ad traffic covers intentionally fraudulent traffic (such as traffic from automated clicking tools), as well as other instances of unintentional abuse (telling people to watch/click on ads, or working with third parties to artificially/illegitimately boost views). For YouTube Creators, just because invalid ad traffic is detected on your channel, it doesn’t necessarily mean you intentionally caused it. Invalid activity could happen if someone isn’t genuinely interacting with the ad on your video, which is why we refund advertisers for those views and clicks.YouTube and AdSense proactively identify new/emerging trends in invalid ad traffic, and introduce new ways to filter it out on an ongoing basis. When we detect invalid activity, we also refund the corresponding ad spend (including YouTube’s share) back to the advertiser. We did recently improve our detection systems as part of these ongoing efforts, which is why some channels saw these drops in estimated revenue starting in September. It’s extremely important for YouTube to filter out all types of invalid ad activity so that advertisers feel safe running their ads on YouTube, which helps all monetizing Creators maximize their revenue in the long run. Estimated vs finalized revenueEstimated revenue in YouTube Analytics and your finalized payments in AdSense are expected to be different. This is due to final revenue adjustments that happen at the end of the month, such as filtering out invalid ad traffic and delayed ad conversions. Also, estimated revenue does not include partner-sold or partner-served advertising revenue. For more details, see our Help Center.Still, we realize it’s alarming and confusing for creators to see estimated revenue over reported so significantly throughout the month, and then a major drop at the end of the month when final adjustments are made. We’re working to improve YouTube Analytics to filter out this type of invalid ad traffic on a more regular basis (vs once at the end of the month). Before these YouTube Analytics improvements are made, you may continue to see over reported estimated revenue and a corresponding large drop for the month of October and likely November. You can subscribe to this thread, and we’ll share updates about these improvements here. But my estimated revenue is still lower than normal for October so far? This is something we’re still looking into. You may continue to see inaccurate or over reported estimated revenue throughout the month of October/November related to this type of invalid ad traffic (as we’re still working to improve YouTube Analytics). What you’re seeing may be related to that, but we’re continuing to look into reports and will update this thread with any updates. — Last note: Really appreciate all of the detailed channel info and screenshots shared on this thread, as well as your patience while multiple teams dug into this. Also want to acknowledge that some of you received mixed messages from different teams here at YouTube about this issue, we’re taking steps to avoid that in the future. Jensen (TeamYouTube)

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