Google has indicated that they found potentially invalid traffic being used to generate ad revenue on my account and have introduced an ad serving limit on my account. My site is relatively new and I have NEVER bought any traffic or negotiated with anyone to send traffic to my site. I rely only on social media. Google recommend that a solution is to “Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments or channels.” I do not know know how this is done and is fearful that my site is being sabotaged. I need help.
A few years ago, Google required sites to be at least six months old in some countries, and strongly recommended it for all countries. I don’t know why they rescinded this, and why they now accept new sites – but you must have applied when your site was very new, if it’s only three months old now, and that was a risk you took. You were fortunate in being accepted – evidently your content must be considered commercially viable, and high enough quality to be considered, despite its newness. That’s pretty rare.
But once you’re accepted, you have to be extremely careful about where you get your traffic. It’s fine to build up readership and awareness with social media when you start, before you apply for Adsense. But if you want to do it now, it’s probably best to remove the ad code temporarily so that you don’t run the risk of invalid clicks.
The problem isn’t with social media per se, it’s that visitors from Facebook, Twitter etc tend either to be your followers/friends, or random folk scrolling through their phones, clicking anything that takes their interest even for a brief moment. Either of those can easily lead to invalid clicks on ads. Family and friends might click with the mistaken idea that they are helping you – and that would be deemed invalid. And random scrollers and clickers can even more easily click ads and then click to leave the advertiser’s site without taking any real interest in what’s there.
Google wants organic visitors, because that’s most likely to be people who find your site through searching for content that you are providing; contextual ads may, therefore, be appropriate for them as they’ll see something relevant to the page that might provide a service or product that they want. Advertisers want returns for their payments – they don’t want clicks from people with no interest in their products.
I realise it’s frustrating if you’re not getting many organic visitors, but if you keep writing high quality content, and take it slowly, your pages should gradually climb higher in the search pages, and more will be indexed. I have been sharing my posts in Facebook groups
Almost certainly this has caused the ad limitation. Sharing links in Facebook Groups is often considered spammy – not saying yours was, I don’t know anything about it – but when AdSense sees traffic coming from known spammy sources it puts the barriers up to protect its advertisers.
Facebook traffic – I call it the “clicky clicky folk”. Visitors in idle social mode, swiping up and clicking anything (including your link and then your ads) – yet not strongly engaged.
Is it wrong for trying to boost awareness of and traffic to my site through social media?
You can promote your site as you see fit, but social media traffic is often bad for AdSense, particular in the absence of other traffic sources.
You might want to consider removing ads for the time being whilst your site becomes established and popular.