I accidentally let my campaign end but when I restarted (6 hours later) my CPC doubled. Any advice? 0 Recommended Answers 0 Replies
Nothing else has changed about my campaign. I know it’s possible that there was suddenly more demand for my keywords and it’s just a coincidence but, well, doubling my cost causes havoc for our business. My bid strategy is set to maximize conversions. Any advice?
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A step change (e.g. stopping a campaign insistently and then instantly relaunching) could cause performance to diverge;
(you diverted the system out of its “steady-state.”
Now, you should slowly, gradually, optimize. It will take days. Do no make “sharp” changes.
