Hello,I am trying to build out projected earnings for an app to evaluate different ad platforms. Does anyone know where I can find estimated RPMs/average RPM as well as average CTR per impression for various apps?Thank you in advance for your help and time, I appreciate it!Best,Andrew
There is no price table, there are many things that influence the amount the advertiser will pay for the ad.
What factors impact the ad auction?Because the ad auction is dynamic, the outcome of each individual auction and your earnings can change depending on a number of factors. One factor is how advertisers set up their AdSense for content campaigns, which will affect which auctions they enter. Here are a few examples:
Seasonal campaigns: Advertisers can set up campaigns to run during specific times of the year, where they spend more money in a short period of time or change their bids dramatically.Ad targeting: Advertisers can choose to have certain campaigns be only contextually-targeted or placement-targeted to publisher sites.Geotargeting: Advertisers can also target their ads to specific regions and choose to bid based on time of day.Conversion Optimizer: If an advertiser is using Conversion Optimizer, their bids may be automatically adjusted to deliver clicks or conversions against specific targets they’ve set.
All these factors mean that the same ads are not always competing for your ad space, so your earnings may vary as a result. Another factor that impacts your earnings is the ads that users choose to click. Since ads across your pages will have different bids and Quality Scores, ads are not all are priced the same. But, it’s important to remember that any ad that appears on your content pages has won the auction for that space. Winning ads should be relevant to your users and help you earn the most from your pages.