Hey mukund madhavOriginal Poster –
There can be several reasons from your Ad placement to traffic. Remember AdMob works well on Organic traffic.
First, Please check the source of Traffic in Analytics of your app. If your majority of the traffic is from Direct or Social the that can also be the reason.
Lets learn in details below.
Google works hard to ensure an ads ecosystem that protects advertisers, publishers, and users from fraud and bad ad experiences. As a result, Google may sometimes place a limit on the number of ads your AdMob account can show. This might be a temporary ad serving limit to evaluate your traffic quality, or it might be because we’ve identified invalid traffic concerns in your AdMob account.
Account being assessed
Ad serving on your account is being temporarily limited while we assess your traffic quality. We’ll automatically review and update this limit as we continue to monitor your traffic.
What you can do
Continue to build your content and audience while we assess your site traffic. Also, make sure you’re complying with the AdMob policies and restrictions.
In the meantime, your account is still fully accessible and you can view details about this account-level enforcement in the Policy center.
Invalid traffic concerns
Ad serving on your account is currently being limited due to invalid traffic concerns. We’ll automatically review and update this limit as we continue to monitor your traffic.
What you can do
Your account is still fully accessible and you can view details about this account level enforcement in the Policy center.
Review the AdMob policies and restrictions and the following resources on invalid traffic:
How Google prevents invalid trafficHow you can prevent invalid trafficWhat is sabotage and how to prevent it
Ad serving limits: https://support.google.com/admob/answer/9493252?hl=en